Michael Woolfson

Michael Woolfson is an accomplished professional with a diverse background in sales, partnership management, and operational leadership. Currently serving as the Sales and Partnership Manager at Octup since September 2023, Michael leads the company's go-to-market strategy for its eCommerce operations platform. Prior roles include Senior Consultant and Analytics Client Lead at Advanced Analytics and Research Lab, where Michael managed sales processes and client relationships with major real estate organizations. As co-founder and Chief Operating Officer at Crank Lite Lager, Michael successfully launched the brand in 2020 and facilitated its sale to Symbev Brands. Additional experiences include Growth Manager at Ensembl and co-founding URep. Michael holds an Honours Business Administration degree from Ivey Business School at Western University.