Iván Álvarez is an experienced digital marketing professional currently serving as the Acquisition & Growth Coordinator at OCU since November 2023. Prior experience includes a role as Group Digital Marketing Expert at euroconsumers, leading experimentation and conversion rate optimization initiatives. Throughout a 13-year tenure at Attindas Hygiene Partners, Iván held multiple positions, culminating as European Digital Project Manager, overseeing digital marketing strategies for European teams. Previous roles involved driving digital marketing efforts, managing eCommerce engagement, and executing online marketing activities for brands such as Indasec and Chelino Fashion&Love. Iván began a career in technology as a Junior Developer and transitioned into web design and consultancy before fully dedicating expertise to digital marketing. Educational foundations include a Grado in Multimedia from Universitat Oberta de Catalunya and additional studies at UNED.
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