JJ Klein

JJ Klein has devoted his entire career to developing more valid and reliable information through syndicated and custom longitudinal research programs for Fortune 500 companies. This extensive knowledge base enabled him to create and develop ABX, which now offers the most accurate normative database for advertising effectiveness measurement in marketplace.

JJ brings more than 35 years of marketing, research, consulting and technology experience in designing and developing methodologies and programs for long-term growth. He has exceptional strength in domestic and international new business development, strategic planning and identifying and tracking consumer, retail and industry trends.

Early in his career, JJ joined Simmons Market Research Bureau as a Project Director. Over time, he rose to Associate Executive Vice President. Among his accomplishments, JJ created the first on-line interactive data analysis and delivery system for agencies, media, institutions, client and service companies.

JJ and Bill Simmons then founded a new venture ...Three Sigma Research Center. It was here that JJ, Chief Operating Officer, created the first major syndicated rating system for Newspapers in the U.S., which later became the Scarborough Report. Three Sigma Research was eventually sold back to Simmons; Simmons sold it to Scarborough; and then Scarborough was acquired by Nielsen.

Following the sale of Three Sigma, JJ joined Audits & Surveys Worldwide as a principal leading the sales tracking and market share audits for a broad range of retail and service establishments both domestically and internationally. Following the acquisition of Audits & Surveys by GfK, JJ joined Roper Starch as Executive Director, reporting directly to the Chairman.