Ofir Kruvi is an experienced product manager currently working at ODDITY since January 2025. Prior to this role, Ofir operated as a freelance Wordpress developer from July 2022 to November 2024, specializing in building and designing complex eCommerce websites. Ofir was also a product manager at Jika.io from January 2022 to December 2024, playing a crucial role in managing the product lifecycle from market research to launch. Ofir's earlier experience includes serving as a robot operator at OnyxTronix, where a national championship victory was achieved in 2017, and as a squadron commander in the Israel Defense Forces from November 2017 to July 2020. Ofir is pursuing a Bachelor of Arts in Human-Computer Interaction at Reichman University and has also earned a Diploma of Education in UX Design and Research from The Open University of Israel.
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