Sofie Lager

Sofie Lager is a Senior Marketing Manager at ODEON Cinemas Group, where they lead the Brand & Campaigns team and have driven over 36 consecutive months of sales and market share growth. Sofie began their marketing career as an assistant at Svenska McDonald's, advancing to various roles including Marketing Manager, where they oversaw national campaigns and agency relationships. They also served as a Senior Marketing Consultant at Svenska McDonald's, focusing on beverages and national promotions. Sofie holds a Master of Science in Business Administration and Economics with a major in Marketing from Stockholm University, as well as a Bachelor’s degree in Business, Technology, and Design.