Mark Waechter is a seasoned digital transformation strategy consultant and mobile marketing expert, having founded MWC.mobi in 2005 to provide global mobile strategy consultancy services. With over 13 years of senior management experience at companies such as Unilever and T-Mobile, Mark has taken on various mentorship and leadership roles, including serving as Chief Evangelist at XPO+ Launcher and as an industry expert for OECD - OCDE. Additional contributions include founding and chairing committees within Bundesverband Digitale Wirtschaft (BVDW) and authoring influential essays on marketing challenges in China. Mark is also involved with several startup initiatives, acting as an ambassador for GINSEP and GINSUM, and continues to influence the mobile and metaverse sectors through ongoing consultancy and mentorship roles. Mark holds a Diploma in Economics from Ruhr University Bochum.
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