Rob Cherry

Rob Cherry is currently serving as the Vice President of Merchandising and Commercial Planning at OEG Inc. Rob previously held positions such as Chief Operating Officer at Independent Retail Cannabis Collective, Vice President of Merchandising, Warehouse, Supply Chain and Logistics at Fire & Flower, and Director Strategic Sourcing, Marketing and Corporate Services at Walmart Canada. With a background in successfully managing teams, driving sales, and negotiating contracts, Rob has demonstrated strong leadership and strategic planning skills throughout their career in the retail industry. Rob's educational background includes an MBA in Marketing from McGill University and Bachelor's and Master's degrees in Political Science.