We are Oetker Digital. Collaboratively we combine the Oetker Group's traditions with new digital concepts, innovations and business models.

Information Technology

Oetker Digital

Oetker Digital's headquarters in Berlin, Germany

Dr. Alexander Mrozek

Bengt Behn

Maik Ludewig

Alexandra Vázquez Bea, LL.M.

The Digital Marketing and Analytics team at Oetker Digital is responsible for creating and executing innovative marketing strategies across various digital channels, including social media, search, and marketplace advertising. They leverage data analytics to measure performance, optimize campaigns, and enhance brand visibility, ensuring alignment with the Oetker Group's values while driving business growth through informed decision-making and strategic insights.

Digital Marketing and Analytics

The Product Design and Development team at Oetker Digital focuses on creating innovative digital products that blend the rich traditions of the Oetker Group with cutting-edge technology. This cross-functional team collaborates closely to design user-centric solutions, develop robust software, and lead initiatives like the Yeast project, ensuring a seamless integration of design and functionality to enhance the company's digital offerings.

Product Design and Development

The Human Resources and Talent Management team at Oetker Digital is dedicated to fostering a supportive and innovative workplace culture that aligns with the company's digital transformation goals. This team focuses on attracting, developing, and retaining top talent, while also enhancing employee engagement and experience through strategic initiatives and innovative practices. They play a crucial role in integrating the Oetker Group's traditional values with cutting-edge HR strategies to drive organizational success.

Human Resources and Talent Management

The Engineering and Technical Support team at Oetker Digital is responsible for developing, maintaining, and optimizing digital solutions that align with the company's innovative vision. This team collaborates to implement robust infrastructure, enhance software applications, and ensure cybersecurity measures are in place, providing essential support and expertise across the organization to drive digital transformation initiatives.

Engineering and Technical Support

The Leadership Team at Oetker Digital guides the company's strategic vision, ensuring the integration of Oetker Group's heritage with cutting-edge digital innovations. Comprising top executives in operations, finance, and marketing, the team collaboratively drives business growth, fosters a culture of innovation, and oversees the development and implementation of transformative digital initiatives.

Leadership Team

This department focuses on developing and managing data solutions and platforms to support business intelligence and analytics.

Oetker Digital

Org chart

Teams

Digital Marketing and Analytics

Product Design and Development

Human Resources and Talent Management

Engineering and Technical Support

Leadership Team

Data Analytics

Offices

Oetker Digital

Org chart

Teams

Digital Marketing and Analytics

Product Design and Development

Human Resources and Talent Management

Engineering and Technical Support

Leadership Team

Data Analytics

Offices

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