Guy Holcroft is a seasoned professional in audience measurement and media research, currently serving as Head of Audience Measurement at Ofcom since January 2017. Previously, Guy held the position of Research Director at GfK from June 2007 to December 2016, specializing in optimizing solutions for measuring both traditional and online media. Guy's extensive experience also includes roles as Director at Holden Pearmain Research and SGA, where work involved media projects and volumetric testing for FMCG brands, respectively. Additionally, Guy was General Manager for Informed Sources in New Zealand from 1997 to 2001. Guy holds a BSc Hons in Chemistry from The University of Manchester.
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