Nicola Sides

Nicola Sides is a highly driven and motivated Chartered Health Psychologist with a PhD in health behavior change and eight years of postgraduate experience across private and public sectors. Currently serving as a Senior Behavioural Insights Advisor at Ofcom, Sides previously held the position of Senior Health Psychologist within the UK Ministry of Defence, where they developed health policies and interventions for Army personnel. Sides's expertise includes health intervention design and evaluation, behavior change theory, and qualitative research, with a strong focus on improving health outcomes through evidence-based practices. They possess extensive experience in managing multidisciplinary teams and conducting psychological assessments, contributing to a range of health-related initiatives.