Lorenzo Greco

Lorenzo Greco is a seasoned professional in the fashion industry with extensive experience in merchandising and strategic planning. Currently serving as the Global Senior Merchandising Manager at Off-White since January 2024, Lorenzo oversees merchandising for Main & Special Projects/Collaborations MRTW lines, defining collection strategies and collaborating across teams to enhance product positioning and performance. Previously, Lorenzo held the role of Head of Merchandising at GCDS, managing womenswear, menswear, and accessories while driving impactful marketing strategies. Prior to GCDS, Lorenzo contributed to Moncler as a Senior Collection Merchandiser and WW E-Commerce & Omnichannel Senior Buyer & Planner, mastering the entire fashion process and overseeing global market strategies. Early career experiences include positions at YOOX NET-A-PORTER GROUP and Max Mara Fashion Group, focusing on merchandise planning and wholesale strategies. Lorenzo holds a Master's degree in Marketing Management from Università Bocconi and a Bachelor's degree in Economics from Università di Siena.