Offbeat is able to reach the social-first generation through innovative, owned media properties and can generate fandom through their 1B+ follower network across social media through meme marketing, TikTok influencer activations, custom sound creation, bespoke AR Lens creation, and virtual influencer brokerage and creation.

They do this for some of the world’s biggest brands, specifically the brands that sit at the intersection of lifestyle, entertainment, and culture, including Netflix, Universal Music Group, Warner Music, Twitch, TikTok, Hooters, McDonald's, Cheesecake Factory, and Diageo.

Offbeat began by disrupting traditional media and social media marketing industries by offering brands a far more organic way of reaching the younger generations who were spending their time in news feeds rather than watching TV. Offbeat has since been disrupting the world of influence and fame by pushing the virtual influencer industry forward. Offbeat has done this through VirtualHumans.org, brokering relationships between virtual influencers and brands, and by creating complete bespoke virtual beings for their owned properties and with brands across the globe.

Offbeat’s deep and long understanding of the younger generation is what has kept them leading their industry since day one and is why their founding team was some of the first to have millions of followers across accounts on Twitter, then Instagram, then Snapchat, then TikTok. This is also how they became pioneers of the virtual influencer industry, with the best tech to create virtuals.

Offbeat is based in Atlanta, Georgia, and is backed by investors such as Mark Cuban and Atlanta Ventures.

Are you ready to reach the digital generation? Visit our website and let's chat. 

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Offbeat

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