Marcelo Azeredo is a web analytics and digital marketing specialist with extensive experience in business intelligence and team management for web analysis. They have a strong background in digital performance analysis, user experience optimization, and tagging plans for Adobe Analytics and Google Analytics. Currently, Marcelo serves as a Digital Analytics Senior at Serasa Experian and is a partner at OffChain Global, where they focus on promoting blockchain culture in Brazil. Marcelo holds multiple degrees, including an Executive MBA in Capital Markets and Derivatives from PUC Minas, and has been involved in decentralized finance and crypto market making since 2017.
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