Manuel Reyes

Manuel Reyes is a Consumer Insights Expert with over 15 years of experience in market and consumer research, innovation processes, and product launches across Central America and the Caribbean. Currently serving as the Director Comercial CARICAM at Offerwise, Manuel focuses on enhancing digital research through online panels. Previously, they held roles such as Consumer Insights Manager at PepsiCo, where they standardized research processes across multiple countries, and Business Director at Atom Research. Manuel's academic pursuits include a degree in Industrial Chemical Engineering and several business administration certifications.