Yolanda Maia has extensive experience in data management and research, currently serving as Lead of Data at Offerwise since August 2018, where responsibilities include leading teams in Analytics, BI, Statistics, Data Science, and Data Engineering while overseeing project organization and timelines. Prior roles at Offerwise include Data Processing Lead and Data Processing Analyst, focusing on managing teams across multiple countries and delivering insights from data analysis. Before Offerwise, Yolanda worked as a researcher at the Universidade Federal de Minas Gerais, executing quantitative and qualitative research projects in public safety and criminal justice. Yolanda's educational background includes a postgraduate degree in Analytics and Business Intelligence from PUC Minas, a Master's in Sociology, and a Bachelor's in Social Sciences from the Universidade Federal de Minas Gerais.