Alyssa M.

Alyssa M. is an accomplished professional specializing in insights, data, and analytics, currently serving as the Head of Insights, Data and Analytics at Officeworks since May 2022. Prior to this role, Alyssa spent over a decade at 7-Eleven Australia in various positions, including Area Lead of the Insights Centre of Excellence, focusing on customer insights and advanced analytics. Experience also includes serving as the Senior Marketing Analyst at Goodyear & Dunlop Tyres and running a successful creative small business in Brisbane, which expanded to Melbourne. Earlier career roles featured positions such as Customer Marketing Analyst at Golden Casket Lottery Corporation Limited and Market Research and Analysis Manager at Prudential Assurance. Educational qualifications include a Bachelor Business in Marketing/HRM from the University of Southern Queensland and a Graduate Certificate in Business Administration from Queensland University of Technology.