Renee Hook is an experienced MarTech and Digital Capability specialist with a proven track record in enhancing operational efficiency and customer engagement. Currently serving as MarTech and Audience Manager and formerly in roles such as CRM and Digital Capability Manager at Officeworks, Renee has successfully led the implementation of MarTech solutions and improved CRM capabilities to personalize customer communications. Prior experiences include serving as CRM Account Manager at GTB, where direct marketing and loyalty campaigns were managed, and as a CRM Specialist and Project Manager at APD and Jericho Digital Communications, focusing on client onboarding, technical consulting, and ESP platform migrations.
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