Sophie Smith

Sophie Smith is an accomplished marketing professional with extensive experience in leadership roles across multiple industries. Currently serving as the Head of Marketing at Officeworks since March 2021, Sophie oversees diverse teams responsible for communications, media, production, content, PR, retail media, and digital strategies. Prior experience includes Head of National Marketing at Priceline, managing cross-functional teams, as well as significant roles at Coles, where responsibilities ranged from leading the marketing for packaged foods to strategic direction in financial services marketing. Sophie's career began at Tesco and Northern Foods, with foundational roles in customer marketing and demand coordination. An alumnus of Sheffield Hallam University with a B.Sc. (Hons) in Marketing, Sophie's educational background also includes training at Melbourne Business School.