Luca Panella

Luca Panella is currently the Sales Director Italy at Ogury. Prior to this, they worked as the Automotive Lead Italy at Microsoft from April 2013 to July 2016. There, they were responsible for developing the holistic business strategy for Automotive, creating multi-year, annual and semi-annual plans to drive revenue growth for the vertical, distilling market feedback into market intelligence that informed product roadmap, consulting with Product teams to help shape feature development based on industry needs, and developing detailed go-to-market strategies and documents for the focus area, working cross-functionally with teams in Sales, Marketing, Operations, Business Development, Partnerships, Measurement & Analytics. Before their time at Microsoft, Panella worked as the Digital Communication Manager at PHD from June 2010 to April 2013. There, they managed a team of 4 people and was the referent for all the digital campaigns and activities of Peugeot (Display, Search, Social and Performance). Their main activities included defining strategy for digital media planning with the clients, media planning according to the needs of clients depending on the campaign’s characteristics and using tools as audiweb and Nielsen statistics, reporting and analyzing the performances of each campaign with the key performance indicators and the general knowledge of the market , and managing relationships and operational activities with clients, publishers, offline team.

Luca Panella has a Laurea Specialistica in Teoria e Tecnologia della Comunicazione from Università degli Studi di Milano-Bicocca, an Erasmus program in Psicologia from University of Lille 1 Sciences and Technology, and a Laurea Magistrale in Psicologia della Comunicazione from Università degli Studi di Milano-Bicocca. Luca also has certification from Tuff Leadership Training in Empowering change, Empowering collaboration, Empowering dialogues, To really make a difference, Tuff ledarskapsträning AB in Tuff Leadership Training: creating a more adult-to-adult, partnership culture starts by training in a new way of leading., and Otto Walter Italia in Sviluppo della Leadership.

Luca Panella reports to Raphaël Rodier, Chief Revenue Officer. Some of their coworkers include Adam Rubach - VP, New Market Development, Habenn Bereket - MD, Sales France, and Renee Parris - VP, Client Success, USA.