Donna Talarico

Donna Talarico is an accomplished content strategist and writer specializing in higher education, B2B marketing, and brand storytelling, with over two decades of experience in digital content development. As an independent content marketer since January 2001, Donna has collaborated with various agencies, focusing on content strategy, writing, and UX. Additionally, Donna serves as an adjunct faculty member at Wilkes University, providing guidance on branding and audience engagement in creative writing. Contributions to industry knowledge include a monthly marketing column for Wiley's "Recruiting & Retaining Adult Learners." Donna founded Hippocampus Magazine, a platform for creative nonfiction, and has held various instructional and leadership roles in higher education. Donna's educational background includes multiple degrees in creative writing, business administration, and literary publishing from Wilkes University and Elizabethtown College.