Fiona Chen is a globally experienced retail executive with a strong background in operations, merchandising, and sales, having worked across APAC, EMEA, and Europe. Currently serving as COO at Blue Origin's OH!SOME and Head of Operations for Beneunder and FuniFun! Claw Machine in Indonesia and Vietnam, Fiona oversees a large network of stores and drives operational efficiency. Previously, Fiona held various leadership roles at H&M, including Global Supply Chain Merchandise Manager and Country Manager for & Other Stories in China and Korea. Additionally, Fiona has contributed to branding initiatives at Xiaohongshu and has a solid educational foundation in law from Shanghai University of Finance and Economics and Stockholm University.
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