In the early days of existence, a B2B technology startup attracts the interest of market innovators who follow trends and promote the new and different. These eventually give way to the early adopters, people looking for real solutions to real problems. Early adopters have requirements. They want to see use cases, case studies, specifications, and a compelling story that ties all of this together. Data from Gartner tells us that there are six to ten decisionmakers involved, each with their own perspective. How can a mature startup build and grow the people, processes and systems they need to bring in revenue?
Our talent is in gathering together the threads of whatever efforts are being made to market and sell, adding structure and process where they are needed to create the sales and marketing machine the startup needs now, and one that will scale for the future. Our goal is to “make a client whole” with a complete system they can use today and operate with the resources they have or will hire.
We have a virtual team so we can bring you as little or as much help as you need, when and how you need, for a lot less than a big agency or even inhouse hires. We specialize in business-to-business solutions and services including IoT, analytics, AI, agtech, supply chain, logistics, telematics, fleet management, cybersecurity, privacy, and drones. Our services include marketing operations & planning; brand and persona development; investment and pitch decks; sales enablement and sales operations; inside sales development and coaching; interim inside sales management; appointment setting and cold calling techniques; lead generation; channel marketing programs; marketing automation; inbound marketing; digital marketing; Digital PR, Analyst Relations, keyword and SEO analysis; personal brand building, content marketing; website development; analyst relations; and more. Expertise in automation platforms: Salesforce.com, PipeDrive, Zoho, Eloqua, NetSuite, HubSpot and Marketo.

Oinkodomeo

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