Julie Devos

Julie Devos is the Regional Director for IDKIDS, overseeing the brands Okaidi, Obaibi, and Oxybul. Since 2010, they have managed and optimized a network of 20 stores, focusing on team training, performance metrics, and the implementation of company strategies. Julie also developed a new sales approach called "La Magik Expérience" in collaboration with an external training organization. Prior to their current role, they held regional director positions at Armand Thiery and served as a sector manager at Sara Lee Coffee & Tea France. Julie earned a Master's degree in Marketing and International Commerce from the Conservatoire National des Arts et Métiers.