Rowaida Rashed is a seasoned professional in the field of design and innovation, currently serving as the Director of Design and Innovation. With extensive experience in academia, they have been an Associate Professor at Ain Shams University since 1996 and previously held the position of Faculty Coordinator at the German University in Cairo from 2010 to 2015. Rowaida also worked as an Associate Partner at Ökoplan from 2017 to 2023. They earned a PhD in Urban Design from TU Graz and a BSc in Architecture and Urban Design from Ain Shams University.
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