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Ambreena B.

Advisory Board Member at OKRE

Ambreena B. is an experienced marketing professional currently serving as the Group Head of Digital Marketing & Media Planning at Zurich Insurance since February 2022, where the focus is on leading global digital marketing and media strategy across multiple markets. In addition, Ambreena B. holds a position as an Advisory Board Member at OKRE. Previously, as the Global Director of PR & Social Media for adidas’ Originals brand, significant contributions included developing global social media and PR strategies and creative campaigns for key partnerships. Ambreena B.'s extensive experience at LEGO Group spanned various strategic roles, including Global Director of Social Media Strategy and leading the YouTube Lab initiative. Earlier career roles included Social Media Manager at Post Office and Social & Digital Strategist at Intent HQ, where expertise in social media strategy was developed for notable global brands. Ambreena B. holds a BA Hons in Linguistics, Media and Politics from the University of Greenwich.

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London, United Kingdom

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OKRE

Formerly Wellcome Trust Broadcast, Film & Games. OKRE connects Games, TV, Film, Audio and Social Media creatives with academic researchers and lived experience to spark exciting new entertainment projects. We create connections through the OKRE Network and we fund projects through the OKRE Fund.


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