Brian Lancey is a seasoned marketing professional with extensive experience in brand marketing, sponsorships, and consumer engagement across diverse industries. Currently serving as the Global Head of Brand Marketing, Social + Sponsorships at OKX since April 2024, Brian focuses on reshaping the global crypto trading landscape. Previously, as Chief Marketing Officer at Entain from March 2022 to March 2024, Brian established a new division targeting the youth market and built a global marketing team. Brian's prior tenure at Mastercard as Vice President of Global Sponsorships and Consumer Marketing involved leading initiatives in music, gaming, and various entertainment sectors. Additionally, Brian co-founded Primary Wave, a successful brand-focused agency, and held a director role at Mars overseeing sponsorships. Brian holds a dual concentration in Marketing and Finance from the Fordham Gabelli School of Business and a BS in Marketing from Ithaca College.
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