Chloe Cai is a seasoned digital marketing professional with extensive experience in social media management and influencer marketing, currently serving as Social Media Manager at OKX since August 2019. At OKX, Chloe has successfully scaled the company's Instagram account from 8K to over 670K followers and significantly contributed to other platforms, reinforcing a cohesive brand presence across 13 million followers. Prior roles include Digital Marketing Associate and Global Influencer Marketing Specialist, where impactful strategies led to substantial follower growth and engagement. Chloe also served as Lead Ambassador for the Litecoin Foundation in China, focusing on community building and business development, and worked as an Investment Analyst at Fundamental Labs, contributing to various crypto market research initiatives. Educationally, Chloe holds a Master of Arts in Digital Asset and Media Management from King's College London.
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