Daniel Kan is an experienced marketing professional specializing in lifecycle and retention marketing. Currently serving as the Head of Lifecycle Marketing for Americas at OKX since August 2025, Daniel previously held leadership roles at The Sandbox, where responsibilities included designing and launching a comprehensive CRM and lifecycle marketing program. At Coinbase, promotions reflected Daniel's expertise, overseeing CRM initiatives for various business units and managing institutional accounts. Prior experience includes senior roles at Leaf Group, focusing on user retention strategies, and managing marketing programs for AT&T/DIRECTV at Experian. Daniel began the career journey in account management and consulting at Provident Funding Associates and Morgan Stanley. Daniel holds a Bachelor of Arts in Economics from UC San Diego.
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