Flora Li

Flora Li is a seasoned marketing professional with extensive experience in data-driven marketing strategies and customer engagement. Currently serving as Senior Marketing Manager at OKX since May 2021, Flora has held various roles including Growth Manager and Marketing Manager, leading initiatives focused on optimizing customer journeys and email campaigns. Previously, Flora worked at Agility Digital as Lifecycle Marketing Manager, directing marketing campaigns and analytics projects, and at Aimia Inc as Loyalty Business Consultant, managing consulting engagements and analytics teams. Earlier career roles include CRM Analyst at A.S. Watson Group and Merchandising Executive at GRI Fashion. Flora holds degrees from the University of Warwick, HKU SPACE, and a Postgraduate Certificate in Digital and Social Media Marketing, alongside ongoing training in Salesforce Marketing Cloud.