Sam Lo

Sam Lo is a seasoned brand designer with extensive experience in the sports apparel industry. Currently serving as a Senior Brand Designer at OKX since November 2022, Sam previously held significant roles at Li-Ning (China) Sports Goods Co. Ltd, where responsibilities included managing a graphic design team and directing seasonal graphic strategies across various sports categories from April 2013 to May 2022. Additional experience includes a position as Senior Apparel Graphic Designer at adidas group - Reebok, where Sam researched and developed seasonal graphics for multiple sports lines, and earlier roles at Li-Ning as a Senior Apparel Graphic Designer and at Nike as an Apparel Graphic Designer, contributing to designs for national teams and regional events. Sam holds a Bachelor's degree in Design and Visual Communications from The Hong Kong Polytechnic University.