Yuyu

Yuyu Ma is a skilled professional with a background in business analysis and digital marketing. Currently serving as a Business Analyst Intern at OKX since July 2022, Yuyu previously gained valuable experience as a Digital Marketing Intern at Unilever, where responsibilities included conducting KOL seeding promotions and analyzing sales data in the Hair category through platforms like TikTok and e-commerce sites. Additionally, Yuyu worked as a Business Operation Intern at JD.COM, focusing on marketing resource deployment and achieving significant engagement and sales during peak promotion periods. Earlier, Yuyu was a Social Media Marketing Intern at the University of Coimbra, contributing to the Confucius Institute's activities. Yuyu holds a Master’s Degree in Marketing Analytics from the University of Rochester and a Bachelor's Degree in Portuguese from Beijing International Studies University, complemented by a diploma from the University of Coimbra in Portuguese Language and Literature.