Amanda Baldwin

Amanda Baldwin has been our Chief Executive Officer since December 2023. Prior to joining OLAPLEX, Amanda served as Chief Executive Officer of Supergoop LLC, the leading SPF skincare brand, since July 2016. Prior to joining Supergoop!, Amanda served as a Senior Vice President at L Catterton, a global consumer-focused investment fund, collaborating with management teams across the portfolio with a particular focus on the beauty sector. She previously led the omnichannel marketing strategy of Dior Beauty at Louis Vuitton Moet Hennessy (LVMH) and held several positions at Clinique, a part of The Estée Lauder Companies. Amanda currently serves on the board of directors of Ibotta, Inc and KIPP NYC. Amanda earned an M.B.A. from the University of Pennsylvania Wharton School and a A.B. from Harvard University.