Muriël Akkerman

Muriël Akkerman has had a diverse range of work experience in the cosmetics industry. Muriël started their career as a Sales & Marketing Medewerker at Affinage Professional, where they supported the Sales Manager in the Northwest Netherlands region. In this role, they focused on both acquiring new customers and expanding existing ones, as well as introducing new product concepts and implementing a loyalty program. Muriël also completed a successful internship during this time, conducting research on the company's internal and external environment and developing a marketing strategy.

Muriël then moved on to work at Moroccanoil, where they initially served as an Account Manager before being promoted to Key Account Manager. In these roles, they were responsible for managing key accounts in the cosmetics sector. Their tasks included developing and implementing account plans, introducing new product concepts, and training employees.

Most recently, Muriël joined Olaplex LLC as an Account Manager in the cosmetics industry. Their responsibilities in this role involve the qualitative and revenue-driven development of the Amsterdam region. This includes creating and managing account plans, introducing new product concepts, and conducting training for employees. Muriël has also been involved in the development and implementation of an education program in Amsterdam.

Muriël Akkerman completed their education in a chronological order. Muriël firstly attended Theresialyceum from 1997 to 2001, where they obtained their HAVO degree in Economie & Maatschappij. Following this, they pursued their higher education at Breda University of Applied Sciences from 2004 to 2008. During this period, they earned a Bachelor's degree in Business Administration in Leisure Management, specializing in Marketing en Sales.