Soo Kwon is a Senior Digital Art Director with over a decade of experience in creative strategy and content development for global beauty brands. Currently serving as the Digital Design Director for OLAPLEX, they lead the brand's digital relaunch and manage cross-functional collaborations. Previously, Soo held significant roles at MAC Cosmetics and The Estée Lauder Companies Inc., directing creative projects and digital campaigns. Enhancing their expertise, they are pursuing a Bachelor of Fine Arts in Illustration from the Rhode Island School of Design, along with further education in design and strategic planning.
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