Rodrigo Hernandez

Rodrigo Hernandez is an experienced professional in sales and digital marketing, having held various leadership roles in prominent companies. As a Gerente Comercial at Darriens, Rodrigo developed business plans and annual sales budgets for the Mexican market while opening new media central markets. A Brand Partnership Executive at Ole Interactive since November 2024, Rodrigo previously served as Adsales Manager at MercadoLibre.com, where responsibilities included developing advertising strategies focused on ROI and brand positioning. Other roles include Key Account Manager at Dridco, where corporate account handling and contract negotiations were key functions, and Digital Marketing Specialist at Smart Publicist, focused on digital media strategies. Rodrigo holds degrees in Business Administration and Marketing from Escuela Bancaria y Comercial, Tecnológico de Monterrey, and Universidad Iberoamericana, enhancing a strong foundation in strategic business management and marketing.