Irene Carson

Irene Carson, MBA, is a dynamic marketing professional with over 10 years of experience specializing in lifecycle and CRM marketing, as well as retail promotions. Presently, Irene serves as a Senior Marketing Manager at OLG, where they lead retention strategies for iCasino and iLottery. Previously, Irene held key marketing roles at Loblaw and Kognitiv Corporation, where they successfully executed record-breaking campaigns and developed effective loyalty programs for notable brands like TELUS and Hawaiian Airlines. Irene has a strong educational background, holding an MBA from Thompson Rivers University and a BBA in Marketing from the University of New Brunswick. In addition to their professional achievements, Irene has a purple belt in Krav Maga.