Aaron Henderson is a seasoned executive with extensive experience in leadership roles across various organizations. Currently serving as CEO of Wisdom Natural Brands since May 2025, Aaron also co-founded and partners at Midnight Venture Partners, where a focus is placed on providing comprehensive resources to portfolio companies in the CPG industry. In addition to investing in OLIPOP PBC, Aaron has had a long tenure with The Touch Agency, holding multiple positions including CEO and President of the Sales Division. Aaron's expertise spans sales management, brand development, and strategic consulting, with a notable background in overseeing marketing and branding efforts at Wisdom Natural Brands. Previous roles include serving as a Board Member at Farmer Direct Organic and a Senior Associate at DeMenna and Associates. Aaron holds a BA in Communications from Grand Canyon University.
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