Luã Vitor Vasconcellos

Luã Vitor Vasconcellos is a seasoned digital marketing professional with extensive experience in user acquisition and growth strategies. Currently serving as a Sr. Growth Coordinator at Olist since January 2023, Luã leads performance media initiatives with a focus on managing multi-channel paid campaigns across platforms such as Google, Meta, and LinkedIn. Previously, Luã held multiple roles at Globo, including Senior Digital Marketing Analyst for both Globoplay and Telecine, concentrating on digital campaign planning and execution to enhance brand awareness and user engagement. Prior experience includes working as a Senior Business Planning Analyst at TIM Brasil and a Digital Marketing Analyst at Americanas and Match Latam, where Luã developed user acquisition strategies and provided strategic insights through data analysis. Luã holds an MBA in Business Management from Ibmec and a degree from ESPM Escola Superior de Propaganda e Marketing.