Rossella Florio is an experienced marketing professional currently serving as the Integrated Marketing Manager at Olly PBC since July 2023. Previously, in the role of Marketing Manager for CPG at Peet's Coffee from April 2021 to April 2023, Rossella planned and executed national marketing programs. As an Independent Marketing Consultant at EverCreates from July 2020 to April 2021 and Shopper Marketing Manager at Ingenuity Brands from September 2019 to June 2020, Rossella managed shopper marketing initiatives and developed analytics for growth. Prior experience includes overseeing rebranding and digital strategies as Director of Marketing at AG Ferrari Foods and acting as Marketing Manager at Manicaretti. Rossella also held roles at Google and BAIA Business Association, focusing on quality assurance in advertising and event planning, respectively. Rossella holds an Advanced Digital Marketing & Growth Strategies certificate from Wharton Online and a Master's in Communications and Mass Media from the University of Study, Macerata.
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