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Sara Ellefson

Marketing Analytics Manager at OLLY

Sara Ellefson has over 26 years of work experience in various roles and companies. Sara is currently working as a Marketing Analytics Manager at OLLY PBC since June 2021. Prior to that, Sara worked at Rodan + Fields for 4 years from December 2017 to June 2021 as a Senior Manager, Field Insights & Analytics. At this position, they provided analytic support for the Field Sales team, developed customized reports and dashboards, and answered business questions using quantitative analysis and data visualization.

Before joining Rodan + Fields, Sara worked at The J.M. Smucker Company as a Market Intelligence Manager from May 2015 to June 2017. In this role, they synthesized data from multiple sources to uncover sales stories, partnered with data providers, and developed custom databases. Prior to that, they worked at the same company as a Manager, All Outlet Database & Reporting; Market Intelligence from December 2010 to April 2015.

Sara's work experience also includes roles at Nielsen, where they worked as a Product Manager, Mobile Insights Survey from August 2008 to December 2010, and at Nielsen Mobile (formerly Telephia) as an Account Manager, T-Mobile from January 2007 to July 2008.

Sara has experience in analytic support, database management, and client service in the consumer products industry. Sara worked at Del Monte Foods, Inc. as a Sr. Sales Analyst from April 2005 to December 2006, where they provided analytic support for the Customer Marketing team. Additionally, they worked at IRI / Information Resources Inc for several years in different roles, including Director, Client Service and Account Manager, Client Service, where they managed client relationships, conducted analyses, and supported clients in utilizing IRI data and software.

Throughout their career, Sara has demonstrated strong analytical skills, the ability to synthesize data, and provide actionable insights to support business decisions.

Sara Ellefson holds a Bachelor of Arts (BA) degree from DePaul University, although no specific start or end year is provided for this educational experience. The field of study pursued by Sara at DePaul University remains unspecified.

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