Sweety Patel

Sweety Patel has extensive experience in operations and marketing, notably serving as Director of Operations for the Organising Committee of the Commonwealth Games 2010, where responsibilities included licensing and merchandising. Prior to this, Sweety held the position of Project Officer with the Organising Committee for the Commonwealth Games 2008, focusing on merchandise development, promotion, marketing, and sales. Additional roles include Head of Sales and Marketing at WEEFA Mantra and Talent Acquisition Specialist at Olous. Academic qualifications include a Bachelor's degree in Business/Commerce and Business Administration and Management from Devi Ahilya Vishwavidyalaya and St. Theresa's School, respectively, along with a Post Graduate Diploma in Events from the National Institute of Event Management.