David Poirier

David Poirier has extensive experience in strategic commercial management and marketing within the food and beverage industries. Currently serving as Directeur Stratégie Commerciale et Optimisation at Olymel since September 2010, responsibilities include personnel management, establishing investment priorities, and overseeing brand portfolios. Previous roles at Molson Coors Canada featured positions such as Chef de marque Sénior for Coors Light and Chef de marque for Molson Dry, where David Poirier led national planning, media strategies, and product innovations. Academic credentials include an MBA in Marketing from HEC Montréal, a Master’s degree in Anthropology from Université de Montréal, and a Bachelor’s degree in History from Concordia University. Notable achievements encompass winning various industry awards and improving brand equity and profitability.