Jack Ryan currently serves as the Audience Solutions Director at OMD, where responsibilities include leading marketing initiatives for the Global Mercedes-Benz account and achieving significant reductions in cost per mille (CPM), cost per click (CPC), and cost per user (CPU) for programmatic performance. With a background in audience planning and digital strategy for Mercedes-Benz across Europe, Ryan has successfully managed data-driven media plans to enhance brand performance. Previous experience includes roles at Clear Channel UK, where operational efficiency was improved through the integration of a new campaign delivery platform, and FACEIT Ltd, providing support to a global gaming audience. Jack Ryan holds a Digital Media BA (Hons) from Coventry University and an applied multimedia degree from the University of Nicosia.
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