Ryan Mu is currently the Associate Director of Marketing Science at OMD, where they direct omnichannel measurement and reporting for various Wells Fargo campaigns. With five years of experience in media strategy for Fortune 500 clients, Ryan previously held positions at The Coca-Cola Company as a Senior Manager and Channel Bakers, where they specialized in Amazon-centric data consultancy. They earned a marketing education and are currently pursuing an MBA at Indiana University Bloomington, maintaining a commendable GPA of 3.58. Ryan advocates for data-driven strategies that emphasize customer care in marketing efforts.
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