Catherine Baker

Catherine Baker is an accomplished marketing professional with extensive experience in customer marketing and communications. Currently serving as VP/Managing Director at OneMain Financial since September 2013, Catherine leads a team dedicated to enhancing customer relationships through strategic messaging and lifecycle communications. Previous roles at OneMain include VP/Director of Customer Marketing, Associate Director of Marketing, and Lead Marketing Program Manager, where Catherine successfully managed cross-functional teams, developed customer loyalty programs, and implemented efficient marketing platforms that significantly reduced costs. Prior experience includes serving as Director of Marketing at Data Trace Publishing Company and Account Executive at SNS Marketing, where Catherine managed national accounts and executed strategic marketing initiatives. Catherine earned a BA in Media Arts and Design from James Madison University in 2007.