Rena Murphy

Rena Murphy is an accomplished marketing analytics professional with extensive experience in the financial services sector. Currently serving as the Director of Marketing Analytics at OneMain Financial since October 2018, Rena oversees a team focusing on Digital Marketing Analytics and has successfully implemented partner relationships that led to a 50% increase in loan production year-over-year. Previously, Rena held several key positions, including Director of Recovery Collections Strategy and Analytics at Springleaf Financial Services and various roles at Bank of America, where significant contributions included enhancing forecast model accuracy and managing substantial technology budgets. Rena's career began at Price Waterhouse LLP as a Tax Associate, following an educational background that includes an MBA from The George Washington University and a Bachelor of Science in Economics from Georgetown University.