Basem Elkateb is a CRM and automation marketing manager with over seven years of experience in driving revenue growth and enhancing customer engagement through data-driven strategies. Currently serving as the Senior CRM Tech Manager at Omio, Basem has a proven track record of optimizing multi-channel campaigns and automating processes to improve efficiency and campaign performance. Previously, Basem held leadership roles at various companies, including WBS Coding School, Blacklane, and MoneyFellows, where they implemented comprehensive CRM strategies and led cross-functional teams to achieve significant increases in customer engagement and retention rates. Basem earned a Bachelor's degree in Mechatronics, Robotics, and Automation Engineering from The German University in Cairo.
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