Lena Auer

Lena Auer is a Senior Digital Strategy Consultant at OMMAX as of April 2024, specializing in transaction advisory and digital initiatives. Previously, Lena served as a Digital Strategy Consultant and Engagement Manager at Netlight, where responsibilities included identifying customer needs and managing stakeholder collaborations. At Wayra Germany, Lena focused on Venture Development projects, including scouting international start-ups and managing Telefónica Germany's IoT marketplace. Earlier roles at Telefónica Germany encompassed brand strategy, trade marketing, corporate strategy, and business development, with significant contributions to brand positioning and the implementation of strategic projects. Lena holds a Master of Science in Applied Business Innovation from Hochschule München University of Applied Sciences and a Bachelor's degree in Business Administration from Baden-Wuerttemberg Cooperative State University.