Obaida K. is a seasoned professional with extensive experience in sales, consulting, and entrepreneurship across various sectors, including SaaS, logistics, e-commerce, and construction. Currently serving as an Enterprise Consultant at Omniful since May 2025, Obaida has also been the CEO and Founder of OXE since March 2017, where responsibility includes global sales GTM strategy and team mentorship. Previous roles include Enterprise Sales Closer at OTO, Sales Engineer and Operational Excellence Engineer at Golden Block Factory for Cement Products Inc., Co-Founder and Ecommerce Manager at BERBERAE, and Founder and Sales Manager at DEEFNA. Educational qualifications include a Bachelor of Applied Science in Mechanical Engineering from Ryerson University and a Bachelor of Applied Science in Industrial Engineering from Jordan University of Science and Technology.
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