Utkarsh Som is a CRM Analyst at OMX Digital since May 2025, focusing on data-driven growth in the digital gaming retail space by developing retention strategies based on customer insights. Previously, Utkarsh participated in McKinsey & Company's Forward Program in mid-2025, where leadership and digital skills were developed. Experience as a Marketing Data Analyst at HASH GATE TECHNOLOGY included the creation of interactive Power BI dashboards that enhanced marketing campaign performance analysis by 24%. During tenure as a CRM Analyst at MSD from July 2024 to February 2025, team efficiency improved by 8% through data-driven solutions, and workflow automation reduced forecasting time by 15%. Academic credentials include a Bachelor of Engineering in Computer Science from the Birla Institute of Technology and Science, Pilani, and a Bachelor of Science in Data Science and Programming from the Indian Institute of Technology, Madras, complementing a strong foundation in analytical skills.
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